Semalt Expert: Everything You Were Afraid To Ask About SEO

SEO has four basic elements that are important for the online marketing and publicity success. The online success is important in attracting new clients for the business. The four elements are rankings, visitors, conversions, and optimization intent. It is important for the business owner to understand the appropriate keyword phrases. It is also necessary to make sure that the search engine can locate the keywords and analyze them effectively. The keywords should be strong, and the search engine process should benefit from a website architecture that is user-friendly. The links should be simple to identify and easy to navigate. In the article, Max Bell, the Semalt Customer Success Manager, explains the four basic SEO elements.

1. Rankings

The main objective of SEO is to enable the website of the business to achieve a top rank in the search engines. The top position on the first search page improves the online visibility of the business. However, the ranking is not the ultimate goal of the SEO process. Many business owners study ranking results from the search process. They feel demotivated if they do not get the top position after using a lot of financial, human, and technological resources. They should understand that rankings have different effects on the success of the business. Top rankings do not influence sales value directly; they just provide an opportunity for internet users to know the products or services offered by the business. A website that is ranked as №5 may have better services and information than the website that is ranked №1.

2. Visitors

The number of users who visit the website will increase if the optimization process generates rankings. Websites will also record rankings when important keywords are used in the SEO process. Increase in the number of visitors as a result of rankings is good. However, it is not the ultimate goal of the optimization process. The SEO expert benefits financially if he or she is remunerated based on the level of impression and online publicity.

3. Conversions

This is the ultimate goal of the optimization process. SEO process should generate more benefits than just increasing the search rankings and the visitor traffic. It should result in the increase of the conversion level and rates. Conversion goals are diverse and based on the interests of the website owners. Examples of conversion goals include high blog comments, increased downloads of products, high Twitter or Facebook following, or increased sales volume. The optimization strategy should be connected to the achievement of the conversion goals.

4. Search Engines and Optimization Intent

Even though the search engines are technologically smart, they cannot determine the intent of the website owner. This is a major challenge of the SEO process because the intent is required to understand the relevance of the website and the keywords. The SEO professionals are, therefore, required to indicate the desired issues or concepts to prevent guessing by the search engines. The intent is also critical in improving the knowledge of the visitors about the information in the online page. The website should be easy to navigate, and the available information should be in simple language.

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